Let’s face it, blogging has become a bit of a marketing “it factor.” Every business seems to have one. Now, you want to join in too. There’s just one problem: you have blogger’s block.
Well, you’re in luck because here at Adventure Office we’ve got a cure for that. In fact, we’re so excited about it, we’ve decided not to keep it to ourselves. We’re going to share it with you – our fellow travel agents.
Spit-Balling: How to Write a Travel Blog
You’re sitting at your computer, you’ve pulled up a fresh, blank page, and the cursor is blinking idly. Now, what do you do? Think of examples that readers respond well to:
- “Dear Abby” taught us that readers love advice.
- Douglas Addams taught us it helps if you’re funny.
- Good Housekeeping would argue that useful information sells.
- When in doubt, think memoir. Everyone’s going to write one someday, right?
Looking at it from this angle, the problem becomes clear: you’re trying to be too many things for too many readers.
Yes, your blog should be interesting, informative, and fun, but you’ve got all of the material in front of you already. Think about what readers are looking for from a travel website:
- Current trends
- Local culture
- Tips and information
- Fun things to do when they reach their destination
- Entries and journals from other travelers
- Pictures and feedback
They want to get a feel for what they are about to experience. One of the easiest ways to get started is to see what other travel sites are writing about.
Curate Your Content
The good news is not everything you write has to be generated by you. You can find and re-purpose:
- Informative articles
- General travel information
Just make sure the re-writes are original and, just like that, your blogger’s block will be cured!
To help you take the next steps, we’d like to share some useful resources from our partner, The Great Online!