How do my bookings and business profits compare to others in my industry? Where can I find data specific to the adventure travel industry?
If you’ve asked yourself these questions, you’re not alone. Our clients have approached us with the very same concerns, so we’ve collated relevant information for your use with the help of our comprehensive tracking system.
Our software includes data from dozens of companies throughout the adventure travel and tour industry, providing a representation of the industry as a whole.
The statistics in this report represent our entire network from January 1 through June 30 for 2012 and 2013. In 2012, this period represented 53% of the total business for the year.
We hope that you can use this information for comparison purposes, as well as a way to establish goals and guidelines for continued business growth and success.
Here are Adventure Travel Industry statistics showing % change from 2012 to 2013:
This table illustrates the percentage growth from 2012 to 2013 in regards to Total Completed Trips, Total # of Seats Sold, and Source of Total Revenue for both offline and online reservations.
Table 1 – Overall Summary
|% Change from 2012 to 2013||Total Completed Trips||Total # of Seats Sold||Source of Total Revenue|
|Offline Reservations||17.9%||12.9%||– 4.1%|
Below, Table 2 and 3 delve into values and percentages for several categories for each year. Table 4 compares the year over year percentage change of the first two tables.
Table 2 – 2012
|January 1 through
June 30, 2012
|Average $ per Reservation||Average $ per Seat||Average Seats per Reservation||% of Reservations Booked||% of Seats Booked|
Table 3 – 2013
|January 1 through June 30, 2013||Average $ per Reservation||Average $ per Seat||Average Seats per Reservation||% of Reservations Booked||% of Seats Booked|
Table 4 – % Change
|% Change 2012 to 2013||Average $ per Reservation||Average $ per Seat||Average Seats per Reservation||% of Total Reservation Booked||% of Seats Booked|
These statistics show that a well-rounded approach to bookings, including both online and offline reservations, is important to the success and growth of your adventure travel company. Online reservations have shown the most growth from 2012 to 2013, and data shows that they will continue to become a larger portion of reservations.
An updated and streamlined tour booking software will help you easily register offline reservations yourself, and also give online bookers more features to make booking through your website easier.
If you can’t easily track your bookings, average costs, and percentage increases, our software can help you to make sense of the data and find opportunities to improve your processes.