How well is your site performing?
Everyone knows that a good web presence is critical to attracting travelers to your business. You don’t have to be actively involved in updating your site, but you should be familiar with some fundamental items about how well your site is performing.
Search Results and Page Rank
Is your web site hard to find? If people cannot find your easily, how will they book with you? Can you find your website without scrolling through multiple pages? If you are not listed on the first page of the search results, you may want to investigate why.
Site search results are based, in part, on your page rank. Page rank is a search engine calculation which evaluates the quality and quantity of links to a webpage to determine a relative score of that page’s importance and authority on a 0 to 10 scale. (check your page rank Here). The higher your score, the easier your site will be to find.
Keys to Improving your page rank
Provide Quality Content
Make sure that your content is interesting and will useful for visitors. Also, you will want to update your content regularly and that your content matches the site description and key words. Attracting visitors to your site is very important for your page ranking.
Optimize your pages
The first thing to do is to optimize for both keyword and conversation searches. But don’t over do it, you can be penalized if you overload your site with key words or meta data does not match your content. Also, you will want to use backlinks to increase your page rank. Search engines will be able to see if visitors are coming to your site from other sites (using these backlinks). The more reputable these sites are, the more impact it has on your ranking.
In site Promotions
If you have not done so, create and submit your site map. This helps search engines find items on your site more easily. You can also promote your site, by translating your site. this can be expensive, but if you are marketing your activities to travelers worldwide, it may be worth the price to increase traffic to your website and also increase your page rank. Another way to show consistent traffic and increase your page rank, is to create and RSS feed. This is a good option for those that update content on your web site frequently.
Using social media, such sites as Facebook, is a great way to increase traffic to your site. If you are not doing this, you should be. This is one of the easiest and quickest ways to spread backlinks among a large number of travelers. Also, when using social media, become more shareable by providing ways for people to share your content (set tweets to 120 characters so they can be re-tweeted). Consider how your content will be shared.