An Overlooked Source of New Customers
An age old business question – how and where can a company effectively market and successfully attract new customers?
There are as many opinions as there are advertising channels: social media, a company’s website, email marketing, print marketing, brochures, concierges and other third parties, wholesalers, consolidators, “deal of the day” like Living Social, online travel agencies, etc.
One channel overlooked by most companies which currently has very little buzz is collaborating with local vacation rental companies.
The demographic of an adventure traveler is almost identical to the vacation renter, in many cases being the same person. Both industries provide excellent customer experience and have the same marketing challenges.
The key to leveraging this mutual opportunity is to enable the traveler to be able to search and book both local adventure activities and vacation rentals. The provider of the largest vacation rental market place has released a tool to its rental providers to help move in this direction, see article.
Tim, Dave and Ted come from the vacation rental industry, with Ted having been a partner in the largest and most successful vacation rental software company in North America, prior to its sale in 2010.
Adventure Office will be assisting clients in taking advantage of this opportunity, with expertise in both markets and Adventure Office technology. If you have any questions or would like to discuss potential strategies for your company, please contact Ted at 303-292-5522 Ext 1003 or Ted.MIller@adventureoffice.com.