Promoting the Opportunity for Adventure on Social Media
Adventure Travel companies, from a kayaking company deep at the heart of a raging river or a ranch offering horseback riding just off the barren freeways of the Midwest, know that it can be difficult to get in front of new potential customers.
Social Media Marketing is a cost-effective way to both grown a community of raving fans, and also get in front of potential new travelers by the word of mouth. This blog includes trends to watch out for in 2013.
The Wanderers Speak
A study by Eye for Travel in 2012 focused on the effect social media and mobile applications had on travelers’ decision making and booking habits. A comprehensive survey showed that potential travelers looked for:
- User generated content: the more information, the more they were interested. The interest was increased when a friend shared the content with them
- Reviews and comments by other travelers, even those they’d never met.
The percentage of companies who have not yet realized the necessity of having a presence in both social media risk falling behind the innovators who are building up communities and created great content.
If you wait until social media marketing is obvious to your company, when you’re ready to jump in you’ll be very far behind.
Your travelers leave your tour with an experience and memories that they’ll never forget. Why not connect with those travelers on social media to stay in touch, ask them to share their experience and to share your content and tips with their friends. With each share, you could get in front of dozens or hundreds of potential travelers that would love the same experience. Provide a platform for allowing enthusiastic viewers to sing praises to the intrepid guides who led them on a journey!