According to the 2017 Study for the “Outdoor Industry of America,” the outdoor Adventure Tourism industry in the United States alone is worth $524,818,153,015 ($524 Billion)
5 Quickly Growing Sectors of the Outdoor Adventure Tourism Industry
|
Activity |
Annual Revenue in US for Entire Industry Sector |
3 Year CAGR (Compound Annual Growth Rate) |
|
Recreational Vehicles (RV) |
$124,769,735,895 | 8.9% |
|
Fly Fishing |
$25,725,732,919 | 9.8% |
|
Standup Paddling Boarding |
$66,376,967,617 |
61.6% |
|
Rifle Hunting |
$14,636,912,252 |
10.3% |
|
Cross-Country Skiing |
$45,328,719,522 |
40.3% |
What actions are you taking with your business to make sure you are capturing your share of this large , growing market ?
- Tour and Activity Providers tend to receive 40-50% more bookings after implementing an online booking system.
- Tour and Activity websites are most commonly visited during the evening, with Monday and Sunday evenings having the most visits, Outside of normal business hours.
Millenials are waiting longer and longer to book their trips, requiring an online calendar to see if it is available when they finally decide to book. With Adventure Office’s interface on top of your website, you can easily have that calendar!
- 30% of millenials worry that costs will rise if they wait too long to book their trips. 19% of consumers wait to book their adventure a week or less before the departure date.
- 82% of US consumers report that a domestic trip will be their primary summer vacation (Vs.75% in 2015).
Adventure Office CRM System, allows for you to keep in contact with all your prospective and past guests, offering promotions that can easily turn an uncertain guest in a guaranteed booking!
- 55% of Leisure travelers take on average 1-2 trips a year and will extensively plan these trips.
- However, if presented with a promotion, 30% of travelers will choose to take a trip that they were not planning, while 25% will consider going to a new destination they are unfamiliar with.
- In the US, 43% of business trips are “Bleisure”(Expedia Media Solutions , 2016) Business travelers are opting to do more adventure activities when they have to travel for business.