In the world of adventuring, not all activities are created equal. That’s why it’s important to know who is interested in what, to see which kinds of people appreciate each area of exploration.
Businesses want to invest more time in tailoring their tours and attractions to meet the varied interests of their diverse customers, and office work is the last thing on their minds. Adventure Office has the answer to tedious administrative needs in a sophisticated tour operator reservation system.
Two Demographic Trends to Look Out for in 2013
Your travel services would be life-changing to any person no matter age, race, belief or interest. However, you should be aware when certain groups are changing their behaviors and interests so that you can adapt your message and offerings to better serve them. Baby Boomers and Hispanic travelers are two of these groups that you may see more of in the coming months.
Baby Boomer Tourists
Emerging from the recent years affected by a down economy and some tough financial times, this group seems renewed with a spirit of adventure. Reports from the Chicago Tribune show that 37 percent of the baby boomer population plans to travel in 2013, many bringing their children and grandchildren along.
Travel Daily News indicates that most of the elderly and retired surveyed in their study even intend to reduce spending on eating out, clothing and accessories in favor of vacations and short travel breaks.
With a company focused largely on the educational aspects of the history-steeped landscapes, the appeal to seniors will be evident. To engage the youngsters of the group, consider adding more youth-centered activities.
- Favorite foods of past cultures
- Fun facts and trivia
- Common games of the region
- Exhibits with live animals or reptiles
Fear of boredom won’t keep groups away having such variety and a little something for everyone.
In 2011 the economic impact of Hispanic travelers was estimated at about 56 billion. This demographic alone is expected to continue to grow due to population increase. Studies reported the following statistics regarding tourism for Hispanics.
- 46% use online resources to book travel arrangements
- 31% travel with four or more in party and are highly motivated to visit family
- The most popular states visited are California, Texas and Florida
- Casinos, theme parks, cultural activities and camping are the most preferred activities
The ability to assess this data using a tour operator reservation system again leads to a deeper connection to more audiences. Providing family or group experiences or connecting with some of the locations already popular with this demographic could extend the reach of any business and make available opportunities that simply weren’t known before.
Advertise family activities and group explorations. Highlight experiences that combine nicely with camping or casinos, and spread the world throughout all three of the favorite states and others nearby. Personalized opportunities for adventure can then appeal to people of a specific background as well.
Minimize Paperwork Headaches
By using Adventure Office’s tour operator reservation software, this information and much more can be put to the best possible use, and without keeping the adventure guides themselves cooped up any longer than necessary. Trust our expertise regarding:
- Full Reservation Management
- Real-time Online Booking
- Quotes with Online Confirmation
- Customer Relationship Management
- Full Inventory Management
- Automated Emails
- Resource Management
- Guide Scheduling and Payroll
- Electronic Waivers with ezWaiver
- Quick Set-Up and Training
- Unlimited Support
A small business owner now has the option to leave the tedious office work to the experts and be out doing what they are best at: adventures!